See how remembered journey pricing works.
Start with a Monthly Journey Capacity Commitment. Every dollar goes toward remembered journey usage — Active Journey Runs and Standard Action Credits.
All figures are illustrative planning examples using a financial services scenario.
Select Journey Families
Choose which customer moments this lender wants to activate. Journey Guru does not charge because contacts exist — only when a Journey Run activates.
Illustrative Lender Profile
500,000 eligible contacts · Existing communications provider · Financial Services
"Contacts can be eligible. Journey Runs create value."
Same Journey Family. Different Journey Run.
Payment Recovery — three customers, same workflow category, personalized paths based on memory, risk, and context.
Fast Resolver
"Payment failed, no prior issue."
Reminder sent
Payment link clicked
Payment completed
Journey closed
Needs Help
"Payment failed and customer asks about options."
Reminder sent
Hardship signal detected
Automation pauses
Approved help path triggered
Outcome tracked
High-Risk Escalation
"High balance, frustrated response, prior failed outreach."
Memory recall
Risk signal
Human handoff
Agent summary
Payment plan offered
Outcome tracked
Personalization is included. Unlimited execution is not. Action Credits keep pricing predictable.
Recommended Plan
Based on selected Journey Families, estimated Journey Runs, and Journey Action volume.
Growth
From $12,500/month
Up to 3 live Journey Families
Up to 25,000 Active Journey Runs per month
Up to 200,000 Standard Action Credits per month
Advanced AI observations
Human handoff workflows
Journey economics dashboard
API integrations
Priority support
Premium Paths
1,000 identity checks — separate / pass-through
Communications handled by existing provider
| Journey Family | Runs | Avg Actions | Total Actions |
|---|---|---|---|
| Payment Recovery | 12,000 | 6.6 | 79,200 |
| Application Rescue | 6,000 | 6.6 | 39,600 |
| Account Servicing Recovery | 5,000 | 5.3 | 26,500 |
| Total | 23,000 | — | 145,300 |
Capacity Usage
Journey Runs
23,000 / 25,000
0
25,000 included
Action Credits
145,300 / 200,000
0
200,000 included
Value is measured by outcomes, not activity.
These figures are illustrative planning examples. A Journey Audit replaces them with your real data.
Payment Recovery
Active Runs
12,000
Modeled incremental recovery
2%
additional recovered payments
240
Avg value
$390
Est. monthly value
$93,600
Application Rescue
Active Runs
6,000
Modeled rescued applications
2%
additional completed applications
120
Avg value
$750
Est. monthly value
$90,000
Account Servicing Recovery
Active Runs
5,000
Avoidable repeat / rework reduction
10%
$25 manual servicing cost estimate, 10% reduction
Est. monthly value
$12,500
Total illustrative monthly opportunity
$196,100
Growth plan
From $12,500/month
Journey Guru pricing is designed to be small relative to the value of successful outcomes, while remaining predictable because Journey Runs and Journey Actions are included by plan.
Why this is not contact pricing.
Pricing centered around contacts is the wrong signal. Value happens when a customer enters a Journey Run.
Contact-based pricing
Journey Guru pricing
Charges based on 500,000 contacts
Charges based on Active Journey Runs
Penalizes large databases
Lets contacts be eligible
Focuses on audience size
Focuses on business moments
Often tied to sends and campaigns
Tied to live Journey Families
Measures activity
Measures outcomes
"A contact is not billable because it exists. A journey becomes valuable when it runs."
Expansion Toggle
See what happens when you add another Journey Family to your active configuration.
Add Adverse-Action Follow-Up
+8,000 Active Journey Runs · +36,000 Standard Journey Actions
Active Journey Runs
23,000 / 25,000
0
25,000 included
Standard Action Credits
145,300 / 175,000
0
175,000 included
Flexible journeys are not unlimited journeys. As journey volume or complexity grows, pricing expands predictably.
Ready to run this with your real data?
Run this with your real journey data.
Start with one Journey Family. Estimate your Active Journey Runs. See how many Journey Actions are likely required. Then compare the cost to the value of recovered, rescued, resolved, retained, or converted outcomes.
"Pricing built around remembered journeys, not contacts or messages."
All figures are illustrative planning examples. Communications provider costs are not included in Journey Guru pricing by default. A Journey Audit replaces illustrative numbers with your real data.