Seven steps to your first remembered journey
Choose one customer journey
Identify one customer moment where context is lost, effort is duplicated, or value is leaking. Recovery, Rescue, Servicing, Compliance, Conversion, Retention, or Escalation.
Measure the incumbent baseline
Document current journey volume, success rate, cost per contact, manual effort, repeat contacts, and value per successful outcome.
Identify the memory gaps
Map where context is lost — between channels, systems, handoffs, AI agents, and human teams.
Define what the journey should remember
Specify the memory elements needed: identity, consent, channel preference, prior actions, journey stage, risk, and value.
Model the remembered journey
Estimate Active Journey Runs, Action Credits per run, Premium Path requirements, and expected outcome improvement.
Define the successful outcome
Decide what success means: recovered, completed, resolved, converted, retained, or escalated correctly.
Establish attribution readiness
Confirm whether data quality, source of truth, and attribution window support outcome-based pricing.
What the Journey Audit collects
A Journey Audit replaces calculator assumptions with your real operational data.
Journey volume
How many customers enter this journey per month?
Eligible contacts
How many contacts are eligible for this journey type?
Current success rate
What percentage reach the desired outcome today?
Current cost per successful outcome
Total journey cost ÷ successful outcomes.
Contribution value or LTV
What is one successful outcome worth to the business?
Manual effort
How much human time does this journey consume?
Repeat contact rate
What percentage of customers return with the same issue?
Context gaps
Where does the journey lose context today?
Data availability
Which data sources are available and connected?
Consent availability
Is customer consent captured and accessible?
Handoff requirements
Does the journey require human handoff? What rules govern it?
Premium Path needs
Does the journey require voice AI, identity verification, or compliance logic?
What you get from a Journey Audit
Recommended first Journey Family
Expected Active Journey Runs
Likely Action Credit usage
Premium Paths required
Baseline cost per successful outcome
Expected ROI range
Recommended Monthly Journey Capacity Commitment
Recommended starting plan (Starter / Launch / Scale / Growth)
Whether outcome-based pricing is appropriate
Data readiness score
Attribution readiness score
"The best place to start is with one Journey Audit and one high-value Journey Family."