"Outcome pricing should be earned through measurement, not promised before the baseline is understood."
The standard pricing model
Journey Guru pricing starts with a predictable model based on the Journey Families you run and the Active Journey Runs that occur. This model works before any outcome baseline is established.
Core Memory Platform
Live Journey Families
Active Journey Runs
Standard Action Credits
Premium Paths, when needed
Communications costs stay separate unless specifically contracted.
Three commercial options
Predictable
Fixed platform and journey pricing with included Journey Run and Action Credit capacity.
Best for: Early deployments and customers still establishing baselines.
Shared Upside
Lower fixed fee plus success fee on verified incremental outcomes above the agreed baseline.
Best for: Customers with credible source-of-record data and agreed attribution method.
Performance
Minimum monthly floor plus percentage of verified incremental contribution value.
Best for: Mature customers with clean data, clear outcomes, and proven attribution.
Outcome pricing requires attribution
Before success fees apply, both sides need to agree what counts, when it counts, and where the truth lives. Attribution must be defined before outcome pricing begins.
Qualified outcome definition
What constitutes a verified success.
Baseline
The incumbent performance before Journey Guru.
Attribution method
Historical baseline, pre/post comparison, matched cohort, or holdout group.
Attribution window
How long after a Journey Run an outcome can be credited.
Source of truth
Which system holds the verified outcome record.
Success fee cap
Maximum incremental fee in any period.
"Journey Guru recommends outcome pricing only when the customer has sufficient data readiness and attribution clarity."
What stays separate
Premium Paths, communications costs, identity verification, voice AI, and other third-party usage remain separate unless specifically contracted as part of the commercial agreement.